EXPERIENCE

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2006 – PRESENT | B MARKETING AGENCY - MARKETING AND DESIGN CONSULTANT 

A diverse range of marketing and executive leadership roles across various sectors, focusing on enhancing brand recognition through strategic communications, graphic design, and event planning. Positions include: 

      Lake County Museum of Art, Tavares, FL | Executive Director

• Developed and curated art exhibitions, strengthening partnerships with local artists and national organizations to enrich the museum’s offerings. 
• Managed annual budgets and fundraising initiatives, including successful grant applications.
• Created and executed communication strategies, including press releases, social media campaigns, and graphic content, resulting in a revitalized brand presence for the museum.

      SMGQ Law, Coral Gables, FL | Marketing Director

• Led comprehensive branding and image design efforts for a prominent 27-attorney law firm. 
• Oversaw public relations, event planning, and creating promotional materials that enhanced firm visibility.
• Managed social media and advertising strategies, significantly boosting client engagement.

      Fiesta Grande Restaurants, Central Florida | Social Media Director

• Drove social media strategy, achieving a remarkable 500% increase in organic followers within six months.
• Developed targeted advertising campaigns across various platforms that enhanced brand visibility and effectively attracted customers to the restaurants.

      Avalon Park Group, Orlando, FL | Marketing Director 

• Directed all marketing efforts, including material design and event coordination, to foster community engagement and elevate brand awareness.

2003-2006 | SEAPORTS PUBLISHING, MIRAMAR, FL - CREATIVE DIRECTOR

• Created commercial and private marketing materials for shipping and cruise ports across the US.
• Managed a team of freelancers and vendors to ensure projects were delivered on time and within budget.

2000 – 2003 | GREAT SIERRA ADVERTISING AND PUBLISHING, MIAMI LAKES, FL - CREATIVE DIRECTOR

• Provided creative direction for print and online marketing materials, enhancing the client’s market presence.
• Collaborated with clients to present and refine marketing concepts.

1994 – 2000 | GRAPHIC DESIGN CONSULTANT, MIAMI, FL 

• Designed various corporate collateral, annual reports, and promotional materials, showcasing strong graphic design skills.
• Managed pre-press operations for two printing plants, ensuring quality control and timely delivery.

1992 – 1994 | CERTIFIED VACATIONS, FT. LAUDERDALE, FL - SR. GRAPHIC DESIGNER 

• Led a team of junior designers in creating marketing materials for high-profile travel brands, ensuring consistent quality and brand alignment. Brands included - Delta Dream Vacations, American Express Vacations, Continental’s Grand Destinations, Lufthansa’s Vacation World, and Cayman Air Tours. 

UNIVERSITY OF MIAMI - BACHELOR OF FINE ARTS SPECIALIZING IN GRAPHIC DESIGN

Bilingual (English/Spanish) 

Mac, Windows 

Adobe Creative Suite (Photoshop, Indesign, Illustrator, Animate, Acrobat)

MS Office 365 (Word, Excel, PowerPoint)

Social Media Platforms and Tools

WordPress and Plugins

HTML

Tavares Chamber of Commerce Board of Directors 2018 - 2023, Treasurer 2021-23

Lake County Arts & Cultural Alliance 2021 to Present

New Vision for Independence “Dining in the Dark” Fundraising Committee 2018 - 2024

Florida Division of Arts and Culture Grant Recipient for Lake County Museum of Art 2022, 2023, 2024 

2023 Community Service Award presented by Lake 100